Promotion Toolkit

By putting our combined resources to work, we can all contribute to the health and wellbeing of patients.

 

National Addiction Treatment Week (October 19 – 25, 2020) is shining a light on the gap in certified addiction medicine care and treatment. It also seeks to expand the qualified workforce and raise awareness of the critical need for clinicians to enter the field of addiction medicine.

Each day of the week will focus on treating addiction in a specific medical setting or specialty. Specific to each focus, the week will host respective webinars, twitter chats, and virtual meet-ups where clinicians can learn about how to treat addiction and addiction treatment focused career paths from current specialists in their setting or field of interest.

Schedule of the Week

Monday, Oct. 19: Primary Care

Tuesday, Oct. 20: Hospital Settings

 

 

Wednesday, Oct. 21: OB/GYN

  • For OB/GYNs, there will be insight into treating addition in their specialty with a “Day in the Life of Addiction Treatment” video posts throughout the day. The posts will show what a typical clinic day is like for Cara Poland, MD as she treats addiction.

 

 

Thursday, Oct. 22: Psychiatry

 

Friday, Oct. 23: Criminal Justice Settings

  • Share a video or message on Twitter about what you think it’s important to learn about evidence-based addiction treatment while working in the criminal justice system. Make sure to add the hashtag #TreatmentWeek so we can follow your story.

 

Saturday, Oct. 24: Medical Students

  • Learn why you should be ABPM Certified in Addiction Medicine

 

Sunday, Oct. 25: Resource Day

Throughout the week, we will be sharing:

  • On social media, using #Treatment Week, inspirational testimonials from board-certified addiction medicine specialists and clinicians who treat addiction daily. The testimonials will include:
    • Video messages sharing why individuals chose to treat addiction or become certified in addiction medicine, and, also, the importance of growing an addiction medicine care and treatment workforce
    • Selfies proclaiming why individual treat addiction or became certified.
  • Resources to learn more about careers focused on addiction treatment including relevant webinars, timely studies and articles, and helpful websites.

Join us!

  • Follow NATW on Twitter at @TreatmentWeek.
  • Follow ASAM on Facebook at facebook.com/addictionmedicine and Twitter at @ASAMorg.
  • Share the messages below using the hashtag #TreatmentWeek on social media, newsletters, and blogs.
  • Integrate NATW messages into your talking points at events or conferences.
  • Use our graphics to help educate your audiences about the gap in certified addiction medicine and treatment.

Facebook

  • Save the date! Oct. 19-25 is National Addiction Treatment Week. Join this effort to bridge the gap between patients needing addiction treatment and trained providers who can deliver life-saving care. #TreatmentWeek highlights ways clinicians across the nation can #TreatAddictionSaveLives.
  • Just 12% of Americans who need substance use treatment receive it. #TreatmentWeek is a growing movement to raise awareness about this critical cap in care and help more providers become certified in addiction medicine care and treatment.
  • #TreatmentWeek raises awareness about the importance of expanding a qualified workforce that can save lives and improve patient outcomes for people experiencing addiction.
  • You can save lives, improve outcomes, and join the cutting edge of addiction medicine. Join hundreds of other providers and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek

Twitter

  • Save the date! Oct. 19-25 is National Addiction Treatment Week. Join this effort to bridge the gap between patients needing addiction treatment and trained providers who can deliver life-saving care. #TreatmentWeek highlights ways clinicians across the nation can #TreatAddictionSaveLives. TreatAddictionSaveLives.org
  • You are already treating addiction—now join the cutting edge of this critical care by taking the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek
  • 98% of providers are not trained to provide medications for addiction treatment. Close this critical gap in care and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek #AddictionMedicine #TreatAddictionSaveLives
  • #TreatmentWeek raises awareness about the importance of growing a qualified workforce that can save lives and improve patient outcomes for people experiencing addiction. http://treataddictionsavelives.org/ #AddictionMedicine #TreatAddictionSaveLives
  • You can save lives, improve outcomes, and join the cutting edge of addiction medicine. Join hundreds of other providers and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek

Instagram

  •  Save the date! Join us on October 19-25, 2020 for National Addiction Treatment Week. In an effort to bridge the treatment gap between patients who need addiction treatment and trained, qualified medical professionals available to deliver this life-saving care,#TreatmentWeek will highlight ways clinicians across the nation can get involved in bringing awareness to addiction treatment and #TreatAddictionSaveLives.
  • 98% of providers are not trained to provide medications for addiction treatment. #TreatmentWeek is working to ensure providers on the front lines of #AddictionMedicine obtain vital training in addiction treatment.
  • #TreatmentWeek raises awareness about the importance of growing a qualified workforce that can save lives and improve patient outcomes for people experiencing addiction. http://treataddictionsavelives.org/

Graphics