Promotion Toolkit

By putting our combined resources to work, we can all contribute to the health and wellbeing of patients.

 

National Addiction Treatment Week (October 19 – 25, 2020) is shining a light on the gap in certified addiction medicine care and treatment. It also seeks to expand the qualified workforce and raise awareness of the critical need for clinicians to enter the field of addiction medicine.

Throughout the week, we will be sharing:

  • On social media, using #Treatment Week, inspirational testimonials from board-certified addiction medicine specialists and clinicians who treat addiction daily. The testimonials will include:
    • Video messages sharing why individuals chose to treat addiction or become certified in addiction medicine, and, also, the importance of growing an addiction medicine care and treatment workforce
    • Selfies proclaiming why individual treat addiction or became certified.
  • Resources to learn more about careers focused on addiction treatment including relevant webinars, timely studies and articles, and helpful websites.

Each day of the week will focus on treating addiction in a specific medical setting or specialty. Specific to each focus, the week will host respective webinars, twitter chats, and virtual meet-ups where clinicians can learn about how to treat addiction and addiction treatment focused career paths from current specialists in their setting or field of interest. Areas of focus will include:

  • Hospital Settings
  • Primary Care
  • Psychiatry
  • OB/GYN
  • Criminal Justice Settings
  • Medical Students

 

More details coming soon! Let us know how you would like to add to the week!

Join us!

  • Follow NATW on Twitter at @TreatmentWeek.
  • Follow ASAM on Facebook at facebook.com/addictionmedicine and Twitter at @ASAMorg.
  • Share the messages below using the hashtag #TreatmentWeek on social media, newsletters, and blogs.
  • Integrate NATW messages into your talking points at events or conferences.
  • Use our graphics to help educate your audiences about the gap in certified addiction medicine and treatment.

Facebook

  • Just 12% of Americans who need substance use treatment receive it. #TreatmentWeek is a growing movement to raise awareness about this critical cap in care and help more providers become certified in addiction medicine care and treatment.
  • #TreatmentWeek raises awareness about the importance of expanding a qualified workforce that can save lives and improve patient outcomes for people experiencing addiction.
  • You can save lives, improve outcomes, and join the cutting edge of addiction medicine. Join hundreds of other providers and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek

Twitter

  • You are already treating addiction—now join the cutting edge of this critical care by taking the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek
  • 98% of providers are not trained to provide medications for addiction treatment. Close this critical gap in care and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek #AddictionMedicine #TreatAddictionSaveLives
  • #TreatmentWeek raises awareness about the importance of growing a qualified workforce that can save lives and improve patient outcomes for people experiencing addiction. http://treataddictionsavelives.org/ #AddictionMedicine #TreatAddictionSaveLives
  • You can save lives, improve outcomes, and join the cutting edge of addiction medicine. Join hundreds of other providers and take the ABPM Addiction Medicine exam. http://treataddictionsavelives.org/certification/ #TreatmentWeek

Graphics